BITB: CINEMASCAPES- CINEMA TOURISM SUMMIT


FORTHCOMING PROGRAMME


Cinemascapes 2018 edition will continue to consolidate upon its recent gains in proving to be a formidable platform across verticals that brings Cinema and Tourism together, namely the big screen, television, commercial advertising, documentary makers and others. Our format reaches out to professionals, including producers, directors, line producers and photographers – all those who play a role in influencing the choice of locations for cinema shoots. They will engage with promoters of locations from an anticipated 30+ locations in an innovative format, from within the country and across the globe. Locations will have a choice of options to choose from: stand space, panel discussions, product presentations, workshops, and cultural manifestations.

A day-long programme, Cinemascapes 2018 will bring an estimated 500 professionals under one roof. Write to us for more details at: sudhakar.joshi@bitb.org.


Cinemascapes 2017 on Times Now


RECENT EDITION


Cinemascapes 2017 provided a platform for examining churnings in the cinema industry and its manifestations on the travel and tourism sector. The impact of cinema shoots in generating revenue for countries and destinations, fast-altering consumer preferences, critical factors influencing choice of destinations for shooting and much more was put under scanner in sessions at the event.  Seasoned industry professionals, representing films, television, advertisement, production houses, NTOs and destination promotion offices, among others, were in attendance.

Industry experts suggested destinations to explore joint marketing campaigns and look beyond cash rebates and incentives to attract production houses. They voiced their preferences, naming affordability, accessibility to a destination, presence of cinema shooting infrastructure, aided by skilled local crew, and liberal policies as their key parameters for zeroing in on a destination. 

Representatives from numerous NTOs gave detailed insight into their nation’s product offerings and USPs. They outlined their expectations from production houses, batting for a shift from being strategically positioned as a brand to becoming integral to the narrative itself. Some NTOs made video presentations, highlighting incentives and facilities available for cinema shoots. Representatives also took part in panel discussions to understand challenges and moot the road ahead. Austria, Canada, Croatia, Georgia, Italy, Macedonia, Mongolia, Nepal, Serbia, Singapore, Slovenia, South Africa, Turkey, and Ukraine were represented in different capacities. 

On the domestic front, Indian states such as Gujarat and Odisha highlighted their products and elaborated on recently undertaken policy initiatives to boost cinema tourism. 

The growing clout of Indian television in shaping travel preferences of the outbound was also discussed by industry insiders. Another key takeaway of the brainstorming was how audiences were increasingly preferring new and unexplored destinations, therefore keeping destination promotion boards and NTOs on their toes, making strategic marketing and concerted outreach non-negotiable aspects of tourism promotion.

Awards ceremony followed panel discussions where Cinemascapes honoured Amit Khanna for his contribution to the cinema and television industry, and conferred him with the Lifetime Achievement Award. Chrome Pictures and the Story Tellers were honoured for their video productions on Jammu and Kashmir and Assam, respectively. Faridoon Shahyar was also awarded for his role as a journalist. 


AWARD GALLERY

18th December 2017. Mumbai


PHOTO GALLERY

Cinemascapes 2017


PAST EDITIONS


Film and Travel Fraternity laud Cinemascapes 2017 as a must attend event for unparalleled insights on industry churnings  

TESTIMONIALS

VINOD ZUTSHI
Union Tourism Secretary
” At the onset, I want to congratulate the magazine and organizations who have supported this event. It has immense potential in the overall scope of niche tourism in India “
DHEERAJ KUMAR
Eminent TV & Film personality
” I am extremely happy to be here and also participate as a speaker. It is a very important platform for cinema and television, and explores possibilities of bringing the world closer actually “
PIYUSH PANDEY
Vice chairman, Ogilvy India
” It is a positive thing for a forum like this to happen. “
ROOPAK SALUJA
ASAP
” It was a fantastic experience to be here. There was some intense discussion on various aspects of location tourism and film production “

MAHARAJA KUMAR LAKSHYARAJ
Udaipur
” First and foremost it is a great initiative to have so many diverse stakeholders coming under one roof who are related to the cinema world “
SORAYA HOMCHUEN
Director, Thailand Tourism
” A great platform to share knowledge systems and processes “
HE ERNEST RWAMUCYO
High Commissioner of Rwanda to India
” It was wonderful to attend this event on cinema tourism which remains an important means to create brand awareness “
ASHISH SINGH
VP Yash Raj Films
” It was a fantastic event that got who’s who of different industries under one roof, we got to meet eminent and key people from tourism industry and government representatives “


PHOTO GALLERY

Cinemascapes


OUR PARTNERS FROM THE PAST EDITIONS