Football Legend Lionel Messi has been appointed UNWTO Ambassador for Responsible Tourism. The announcement came shortly after a football match at Camp Nou in Barcelona. UNWTO, in the recent years, has put sustained focus on responsible tourism and roping in Messi adds considerable spotlight on their mission.
Commenting on the development, the ace footballer noted that he had gotten the opportunity to know other cultures and societies as well as others’ ways to see the world during his travels. “This is very enriching. The World Tourism Organization as a specialized Agency of the United Nations works to make tourism a source of development and I am happy I can join this mission of promoting responsible tourism,” Messi said.
The UNWTO Secretary-General Zurab Pololikashvili noted that “Messi was a unique sportsman and an example of how willpower and constant work yield good results.” “It is a great honour to have Messi joining UNWTO and other well-known personalities in promoting the positive values and benefits that tourism represents,” he said.