Ramu B. took charge as the new director of Karnataka tourism. The 2010-batch IAS officer had earlier served as the District Collector in Chamarajanagar. He said his priority in the new role would be to improve the marketing of Karnataka tourism. “One State Many Worlds” is all about selling an experience. I need about some months to study and understand the kind of experience we are trying to market,” he said. “The officials of tourism department have prepared some plans and I too have some ideas. We will implement them in the due course which will give boost to tourism industry in the state”, the newly appointed director said.